Rooted in Community, Growing with Purpose
Hippos, LLC is a Missouri based Cannabis brand with a deep commitment to promoting the plant’s benefits for mind and body while keeping sustainability and community spirit at its core. Operating three dispensary locations within the state at Chesterfield, Columbia and Springfield, the company also boasts a state-of-the-art cultivation facility. Hippos is home to award-winning brands Sundro, Atta, Bad Pony and Hugs and have collaborated with NHL legend Brett Hull to deliver his award winning cannabis strain. Hippos is a recognised champion of patient and adult use access and education initiatives in the state.
Rooted in Missouri, Built for Growth
Hippos continues to shape Missouri’s cannabis market through trusted products, innovation, and strong community ties across Springfield, Chesterfield, and Columbia.
Hippos aimed to showcase its long-standing role as a thought leader in the cannabis industry and its influential role in shaping Missouri’s burgeoning market. The vertically integrated company aimed to highlight their well established product lines and new innovations, as well as the team’s commitment to supporting their Missouri communities in Springfield, Chesterfield and Columbia through education, exceptional customer service, and community events involvement.
Statewide Visibility Through Strategic Media
A targeted media strategy elevated Hippos’ statewide presence by spotlighting its leadership, industry expertise, and meaningful community involvement.
Americana developed a strategy to secure local, trade and top-tier press coverage that highlighted Hippos Cannabis’ pivotal role in shaping Missouri’s cannabis legislation and the executive team’s expertise in branding, CPG, and distribution. A concerted effort was made to shine a light on Hippos community effort such as their involvement in Puck Cancer, a charity hockey game to raise money in the fight against cancer as well as seasonal community events like the Chesterfield Chamber Pumpkin Run. These regular media hits really elevated the company’s presence across the state and drove a significant uplift in footfall and sales across their locations.
