Driving Growth & Community Leadership in California’s Cannabis Market
Perfect Union, part of MWG Holdings Group, is one of California’s top five cannabis retailers, known for its award-winning retail experience, locally rooted values, and community-first approach. With 10 retail locations across the state, the company has achieved double-digit revenue and transaction growth, earning five Gold Awards at the 2025 NuggMD Patient Choice Awards, including Best Overall Dispensary and Best Beverage Brand.
Navigating Growth in a Competitive Market
This phase reflects a period of growth and evolution, shaped by changing market dynamics and new opportunities.
As Perfect Union expanded its retail footprint across California, opening new stores in Woodland and San Diego, and introducing new in-house brands under the MWG portfolio, the company sought to strengthen brand visibility and reinforce its leadership in a competitive and highly regulated retail market. With rapid innovation across cannabis beverages and other emerging product categories, Perfect Union also sought to position itself as a community-driven retailer and industry leader influencing consumer trends beyond the dispensary floor.
Building Visibility at Scale
This work supported growth, visibility, and leadership by elevating brand storytelling, community presence, and industry influence.
Retail Growth, Community Engagement & Local Press: Perfect Union strengthened its footprint across California through new store openings across the state, leveraging local media and neighborhood partnerships to highlight community impact and educational events.
National Brand Storytelling & Product Innovation: Americana amplified MWG’s award-winning retail experience and in-house product launches – including beverage and crossover categories through placements in lifestyle, business, and consumer media, demonstrating how a cannabis retailer is shaping broader consumer trends.
Thought Leadership & Industry Recognition: MWG executives were positioned as national experts through panels and speaking engagements at major conferences including MJBizCon, IgniteIt (Formerly Benzinga Cannabis), Vibe, MJ Unpacked, Hall of Flowers, and Women in Cannabis Expo, showcasing the company alongside mainstream industry leaders and reinforcing its influence beyond retail.
