The New Americana Blog
Thoughts on PR, storytelling, and brand visibility.
News, Insights & Industry Updates
From PR strategy and media insights to campaign announcements and industry events, this is where we share what we’re working on, what we’re seeing, and what brands need to know to stay visible and relevant.
Why Events Still Matter in Wellness (Even When Budgets Are Tight)
In the wellness industry, events are often one of the first line items cut when budgets tighten. When working in areas like functional supplements, cannabis/CBD,…
Why PR is More Critical Than Ever For UK Cannabis Companies
The question that I’m asked most by Cannabis business owners in the UK is “Why do I need PR?” Public Relations work is often misunderstood….
Join Us for CannConnect: The UK’s Premier Patient and Industry Networking Event in January 2026
CannConnect is a new UK medical cannabis event designed to bring patients, professionals, and advocates together for education, networking, and community outside the usual London spotlight.
How to Get Your Products Featured in Gift Guides: A PR Plan That Works
Landing a spot in a gift guide takes more than a great product. This guide breaks down the PR strategy, SEO thinking, timing, and AI-friendly tactics brands need to get featured and stay discoverable.
