Services

What We Do

Americana also creates experiences that people talk about. We specialize in product launches, media and influencer-facing activations, executive roundtables & industry specific conversations, and curated networking moments, designing events that capture attention and deepen brand credibility. Our team manages creative direction, programming and logistics to ensure that every event stands out and becomes a moment that reinforces your brand story.

At the heart of Americana is world-class media relations. We secure meaningful broadcast, print and digital coverage along with high-value product placement across local, national and global markets. Our team develops sharp and strategic messaging that prepares clients to speak with confidence, clarity and authority. Our approach involves comprehensive messaging preparation, equipping clients with the essential tools and expertise necessary to position them where conversations are happening.

We develop strategic social media programs that cut through crowded feeds. With a focus on content, audience engagement, and brand voice, we help clients build awareness and create meaningful conversations across platforms.

Earned media plays a key role in AI summaries, positioning brands as the “answer” that generative AI’s like Chat GPT, Comet and Claude pulls into their responses. This matters even more in a world where advertising restrictions and crowded marketplaces make owned (blog + socials) content and earned (PR) content a brand’s most positive growth points.

Americana delivers fully integrated paid media strategies that complement and strengthen our clients’ earned media efforts. We plan and optimize targeted campaigns across digital, social, out of home and specialized industry channels, always with a focus on results, audience insight and long-term brand positioning. Every campaign is designed to ensure that each investment works harder and leads to meaningful visibility and measurable growth, no matter your market.

Americana brings more than a decade of experience supporting publicly traded companies and businesses seeking to raise capital. We guide clients through listings, capital raises and ongoing communication with the market. Our focus is on clarity, transparency and a communications strategy that aligns with the expectations of investors and the priorities of our clients’ businesses. Whether you’re prepping for a public offering or looking to build momentum around existing securities, Americana creates IR foundations that earn trust and support long-term value.

We specialize in making founders, executives and subject-matter experts into respected industry voices. Our thought leadership work consistently sparks interest from media, consumers, shareholders and investors. Through careful storytelling, strong editorial development and events opportunities that place clients at the centre of relevant conversations, we help their expertise resonate with audiences around the world and shape the direction of their categories.

PR Communications

At the heart of Americana is world-class media relations. We secure meaningful broadcast, print and digital coverage along with high-value product placement across local, national and global markets. Our team develops sharp and strategic messaging that prepares clients to speak with confidence, clarity and authority. Our approach involves comprehensive messaging preparation, equipping clients with the essential tools and expertise necessary to position them where conversations are happening.

Events

Americana also creates experiences that people talk about. We specialise in product launches, media and influencer-facing activations, executive roundtables & industry specific conversations, and curated networking moments, designing events that capture attention and deepen brand credibility. Our team manages creative direction, programming and logistics to ensure that every event stands out and becomes a moment that reinforces your brand story.

AI Discoverability

Earned media plays a key role in AI summaries, positioning brands as the "answer" that generative AI's like Chat GPT, Comet and Claude pulls into their responses. This matters even more in a world where advertising restrictions and crowded marketplaces make owned (blog + socials) content and earned (PR) content a brand's most positive growth points.

Paid Media Strategy & Buying

Americana delivers fully integrated paid media strategies that complement and strengthen our clients’ earned media efforts. We plan and optimize targeted campaigns across digital, social, out of home and specialized industry channels, always with a focus on results, audience insight and long-term brand positioning. Every campaign is designed to ensure that each investment works harder and leads to meaningful visibility and measurable growth, no matter your market.

Thought Leadership (Events + Media Relations)

We specialize in making founders, executives and subject-matter experts into respected industry voices. Our thought leadership work consistently sparks interest from media, consumers, shareholders and investors. Through careful storytelling, strong editorial development and events opportunities that place clients at the centre of relevant conversations, we help their expertise resonate with audiences around the world and shape the direction of their categories.

Investor Relations

Americana brings more than a decade of experience supporting publicly traded companies and businesses seeking to raise capital. We guide clients through listings, capital raises and ongoing communication with the market. Our focus is on clarity, transparency and a communications strategy that aligns with the expectations of investors and the priorities of our clients’ businesses. Whether you’re prepping for a public offering or looking to build momentum around existing securities, Americana creates IR foundations that earn trust and support long-term value.

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