Building National Industry Recognition by Highlighting Local Successes
Exclusive Brands is one of Michigan’s leading vertically integrated cannabis companies with a retail presence in multiple locations throughout the state, including the company’s flagship retail location in Ann Arbor, the first recreational cannabis retailer in the state. Exclusive also houses a strong portfolio of premier brands including Neno’s Naturals, Church Cannabis Co., Strain Kings, Packwoods, Flav, Magic, The 8th by Whiteboy Rick, and more.
Strengthening Market Leadership
Exclusive Brands sought to amplify its market leadership while spotlighting expansion, innovation, and executive thought leadership in Michigan’s cannabis industry.
Exclusive Brands, Michigan’s first licensed cannabis retailer, sought to strengthen its position as the leading medical and adult-use cannabis company in the state. Despite its early success, the company needed to elevate visibility around its expansion initiatives, new product launches, and social equity efforts, while establishing its leadership team, particularly the organization’s Chief Development Officer, Narmin Jarrous, as trusted industry thought leaders.
Establishing Statewide Leadership
Strategic PR positioned Exclusive Brands as Michigan’s leading cannabis operator through growth, equity, and top-tier media coverage.
Americana developed and executed a comprehensive PR strategy focused on positioning Exclusive Brands as Michigan’s premier cannabis operator.
- We refined brand messaging to align with the company’s evolving expansion strategy and communicated its impact-driven and social equity led mission.
- Our team secured high-value media opportunities that highlighted Exclusive’s retail growth, product innovation, and social equity work.
- We elevated the profile of the Chief Development Officer as a prominent advocate for equity and inclusion within the cannabis industry.
Americana generated significant coverage in top-tier national outlets including NBC, ABC, FOX and Forbes, as well as influential Michigan publications including Detroit Metro Times, Crain’s Detroit Business, and Grand Rapids Business Journal, solidifying Exclusive’s reputation as Michigan’s foremost cannabis retailer and cultivator.
